Company structure
Review departments, responsibilities, and how tasks and information move between people.
BUSINESS DEVELOPMENT & MARKETING CONSULTANT
Organized work.
Teams working together.
Malek Majdlawe
I review how a company is structured, help set up its departments, and connect their work so the team can be more productive and support sales.
Based in Amman · Experience across Jordan & the GCC
7+
Years of marketing
and growth experience
$250K+
Advertising spend
managed
3×+
ROAS maintained
in previous work
Selected highlights
from my professional experience.
01 — WHAT I BRING
Understand the work.
Find ways to improve it.
I look at what happens inside a company and how it affects customers and sales.
Department setup
Identify what the business needs, build the function, and agree clear roles and follow-up steps.
Connecting teams with sales
Coordinate marketing, sales and administration so enquiries reach the right person and follow-up continues.
Marketing and measurement
Manage advertising, review its performance, and connect acquisition costs with sales and profitability.
02 — SELECTED EXPERIENCE
Experience I draw on
for each business.
Three areas that bring together my work
with business operations, teams and sales.
01STRUCTURE & DAILY WORKUnderstand how things get done inside a company.
Understand how things get done inside a company.
WHAT I LOOK AT
Review departments and responsibilities, including where tasks overlap or follow-up stops.
HOW I APPROACH IT
Organize responsibilities and the flow of information between departments, then identify what needs to change.
WHAT WE AIM FOR
People know their role, who to turn to, and what should happen next.
02DEPARTMENT SETUPBuild the department around the work.
Build the department around the work.
WHAT I LOOK AT
Identify missing roles or skills before recruiting or adding new tools.
HOW I APPROACH IT
Set up and organize sales, marketing and accounting departments, with clear procedures and follow-up.
WHAT WE AIM FOR
A team with clear roles and a way of working it can use every day.
03COORDINATION & SALESFollow the customer from first contact to a decision.
Follow the customer from first contact to a decision.
WHAT I LOOK AT
Look at the customer journey from the first question through a sale or enrolment.
HOW I APPROACH IT
Connect marketing, sales and administration, then use the figures to find where follow-up can improve.
WHAT WE AIM FOR
Better productivity and follow-up, with the effect on sales measured.
03 — BUSINESS EXAMPLES
Different business models.
Organizations I have worked with in education, therapy,
beauty, manufacturing and distribution.
SensoryWay
A centre for occupational and sensory therapy and speech difficulties, working with children, including children with Down syndrome.
Moses Academy
An educational academy that offered courses to Gulf students studying medicine and dentistry at the University of Jordan.
Marlee Media
A company specializing in managing brands in the beauty sector.
Drama
A factory specializing in hookah tobacco manufacturing.
Al Rabwa International Academy
An academy supporting students with special needs who face sensory and behavioural challenges.
Erad Group
A cigarette distribution company and an agent for JTI and Philip Morris.
04 — HOW I WORK
Understand the work.
Then agree the next steps.
A straightforward way
to work with your team.
- 01
Understand
Listen to the team and review how the work runs and where difficulties repeat.
- 02
Set priorities
Agree where to start, who handles each task, and what we want to improve.
- 03
Work with the team
Turn the plan into clear daily steps and follow their use.
- 04
Review and adjust
Compare the figures, hear the team’s feedback, and adjust what needs improvement.
05 — TOOLS & QUALIFICATIONS
Tools I use.
Knowledge I build on.
Meta AdsGoogle AdsChatGPT AdsGoogle AnalyticsSearch ConsoleLooker StudioTikTok AdsSnapchat AdsCRM & AutomationExcel / Google Sheets
Education
Bachelor's Degree in Accounting
Al-Ahliyya Amman University · 2017
Certifications
- AI-Powered Performance Ads — Google, 2026
- Social Media Marketing — Meta, 2026
- Fundamentals of Social Media Advertising — Meta, 2026
- Social Media Management — Meta, 2026
Arabic: native / bilingual · English: professional working proficiency
06 — LET'S CONNECT
Let’s talk about your business.
And what it needs now.
Organizing the work, setting up a department,
or improving coordination between the team and sales.